Killer Website Design & Development
with a Distinct Focus on ROI

Over the years, I have also designed and developed a fair share of websites and blogs, so I understand that effective design, usability and SEO must be integrated into a client's web presence from the beginning. Whether you need E-Commerce, Intranet development, a custom Web application, or simply a place to display your personal, project or company information online, I will work with you to provide solutions that provide you a better return on your investment. I know how to make the most of your money. I can build you a website (if you don't already have one), create content for it, optimize it for seach engines and build and impliment comprehensive strategies to generate traffic to it. Once the target audience has been established and effectively targetted, you will see a significant increase in success for your strategic web goals! My goals in building your website are standards, ROI and analytics. And I just love to build websites.

Standards

tTe World Wide Web, is a common space where users can share information to work together, to play, and to socialize (The World Wide Web, A very short personal history). As Web developers, creating business, social, and educational sites, we turn this dream into reality. But in this period of tremendous growth, the Web needs guidance to realize its full potential. Web standards are this guidance. These standards help ensure that everyone has access to the information we are providing, and also make Web development faster and more enjoyable. Standards compliance makes it easier for people with special needs to use the Web. Blind people may have their computer read Web pages to them. People with poor eyesight may have pages rearranged and magnified for easier reading. And people using hand-held devices can browse the Web just as easily as those using high-end workstations. Web standards are the brainchild of the World Wide Web Consortium (W3C). I use their guidelines to ensure that the web sites I build are created in a way to allow the information to be accessible and to as many people in the most efficient manner. With each new project I have become profiecient in separating the content from the presentation so anyone who needs to view, or in some cases listen to your web site, can do so without any effort on their part. This is my primary design goal for your website.

back to top

DIRECTORY: Portfolio | VIP Services | Rates | Standards | ROI | Analytics

ROI

Your web site is a business—design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. This is my primary development goal for your website.

The problem is that many sites are built without a clear goal in mind. It sounds silly, but it's true. It's time to take two steps back and take a big-picture look at your website and what it can do for your business ROI

ROI begins with defining your web presence goals..

back to top

DIRECTORY: Portfolio | VIP Services | Rates | Standards | ROI | Analytics

When selecting a web analytics solution you need to consider many aspects.  You have to make sure that you choose the right solution that can effectively integrate with your business’s best practices.

Here are top things to consider when evaluating a web analytics solution.

I will provide you with the best FREE tools available from the Web and your host provider but at some point your buisness will need a professional analytics solution.

The Need for a Web Analytics Solution

Depending on where you host your website, some hosting providers offer more robust web analytics solutions as part of their hosting package then others who just offer the basic web analytics package that do not provide in-depth analytics or analytics that are completely inaccurate. It is important that a proper web analytics solution is in place to not only track your website but also track the impact of your online initiatives on your ROI.

Cost-Effectiveness of Solution

There are many solution providers that offer free web analytics solutions but is that enough to capture or acquire the data that you are looking for. It is probably easy to go with a free solution, but is it cost-effective in the long run? Utilizing a free solution might be sufficient enough for some, but for others who require a more robust solution, it might not be as there could be a feature or functionality missing that you need for analyzing or measuring certain data. Bottom line: The solution should not only be cost effective but also positively impact your ROI.

Short-Term and Long-Term Goals and Objectives

It is important to take into account both your short-term and long-term goals and objectives.  There are certain mediums you might not be using in your online marketing initiatives at the moment and have no need to track, measure or analyze. But, in the near or distant future your plans might change to include those initiatives. So, it is recommended that the solution you select allows you to set tracking parameters for any and all types of campaigns as the need to do so arises. In addition, if new or emerging technologies arise you need to find out how often the solution provider makes new updates or enhancements that align with these new offerings. Failure to do, could negatively impact your ROI.

Reputation of Web Analytics Solutions Provider

Reviews, testimonials and case studies are all important when it comes to selecting a web analytics solutions provider. It is recommended that you check with the solution provider for available testimonials from existing customers and if they have any case studies that showcase how their respective solution has helped clients track, measure and analyze campaigns and ROI impact. In addition look for research and articles from third-party research firms and industry experts that review and rank web analytics solutions providers.

Installation and Setup Procedures

Whether you choose a free analytics solution or choose a robust enterprise solution, you still have to think about installation and setup procedures.

Most of the solutions in today’s time have moved from log file based systems and now are script based meaning that you have to add a few lines of code to each page of your website in order for a page to be tracked. You need to make sure that you have the proper resources in place that will help you install the code into your website or if you need to, find out if the solution provider will assist you in the installation of the code into your website.

Support and Training

The kind of support and training offered during and after installation are important aspects to consider when choosing a Web Analytics Solution. Most vendors will include free support for the first year and for an additional fee, training at their location or yours. But after that most vendors offer yearly support packages.

You need to be assured that if an issue arises that it will be resolved in a time efficient manner. So it is important to find out:

• The methods available that you can use to communicate with the solutions provider
• The time their support team is available to assist you
• The average response time before a support team rep communicates with you whether it is through 800 number, Email or Online Chat.

In addition, what type of documentation is available that outlines in detail the features and functionalities of the solution?

Final Words

The solution you choose will ultimately help you determine the success of your online initiatives and if the proper research is done prior to making that decision you will save a lot of headaches in the future.

When you decide to upgrade to a professional analytical package for your web presence, I can help you select the most appropriate analytics vendor and help you with management and training

In sum:

The Sculptor Irving Salem (html/css, php. flash components, photoshop, jquery, music, web video: design, development & maintenance)
Homes of Tomorrow (html/css, php, flash components, photoshop, jquery: design & development & maintenance: Under Development)
Beethoven Pianos (html/css, php, xml, flash components, photoshop, jquery, music, web video, SEO, Social Media platforms design with consistent branding elements (Facebook, Twitter, YouTube): design & development)
Beethoven Pianos Accessories (oscommerce, html/css, flash components, photoshop: design/installation of online store & training of staff in oscommerce administration & ecommerce principles)
Rafik TV (flash, music, photoshop, web video: design, development & maintentance)
The Singer Dali Blu (flash,, photoshop, web video, music: Under Development)